THE NEXT BIG THING IN THE HAIRDRESSING INDUSTRY IS CREATING YOUR OWN UPMARKET PRODUCT RANGE.
INSTEAD OF PROMOTING TRADITIONAL MULTI-NATIONAL PRODUCT COMPANIES PRODUCTS, SAVVY MINDED SALON OWNERS WILL CUSTOMISE THEIR OWN HAIRCARE PRODUCTS!
IT WILL BECOME OLD HAT TO PROMOTE MULTI-NATIONAL PRODUCT COMPANIES RETAIL PRODUCTS.
AN INDUSTRY SHIFT IS TAKING PLACE... A NEW ERA WHERE SALON OWNERS WILL EXTEND THEIR OWN IDENTITY, CREATIVITY AND BRAND TO CONSUMERS USING THEIR OWN PRODUCT RANGE AS A VEHICLE.
SALON OWNERS WILL LET GO OF THE BELIEF THEY NEED TO EMBRACE ANOTHER COMPANIES PRODUCTS TO FORM THEIR SALONS IDENTITY.
Jamie Hibble
Brand Enthusiast and Salon Only Advocate