The claim that products are 100% organic, which some haircare product companies make, is a blatant lie, because it is impossible for every ingredient used to manufacture hair and beauty products to be certified organic.
Eg #1: Water, for instance, is not organic, and every hair care or beauty product is manufactured with water, so this alone means it is not possible for a product to be 100% organic.
Eg #2: Only raw materials which come from agriculture (plants) can be potentially grown organically, and there are many other ingredients in hair and beauty care products which are not produced or made from an agricultural source and therefore cannot be classified.
This organic and natural claim has gained momentum solely as a niche marketing tool by product companies to suggest their products are somehow safer, more natural or offer enhanced environmental credentials. The truth is these product companies are using the term 'organic' as a way of gaining a marketing edge and are actually misleading salon owners, hairdressers and the consumer.
The term 'organic', which flowed out of the farming, agriculture and food industries to the cosmetics, beauty and personal care industries, is, for the main, a term used for the food industry.
The word 'organic' means the ingredients used to manufacture a product or products have not been grown using any pesticides or fertilisers in the growing of the plant, flower or produce.
The hair and beauty product companies that advertise their products as being organic are not really selling ‘organic' or ‘natural’ products; they are simply selling and marketing the words, ‘organic' and 'natural'.
They are jumping on the natural, organic bandwagon in order to cash in on the consumer demand for organic products driven by the food industry.
The biggest peddlers of misinformation are through blogs and social media platforms by people or product brands with vested interests rather than through rigors scientific premises.
knowledge or facts.
The A.C.C.C. (Australian Competition and Consumer Commission) is currently cracking down on the myriad of companies who claim their products are 100% organic and are lying to consumers.
There are many ingredients that are totally safe and approved by the A.C.C.C. and N.I.C.N.A.S. that are impossible to produce and do not exist organically.
Many organic certifiers have now popped up in the personal care and beauty industry, requiring only 30% to 70% organic ingredients to be able to label or call a product organic and then demanding large annual monetary fees to use their logo…
Some hair, skin and beauty care product companies are luring consumers by taking advantage of the increasing demand for all things organic and natural in the food industry.
To date there is no organic policy for the personal care industry, and the use of the word 'organic' on the labels of personal care products is not held up to the same rigorous standards as organic labels on food.
In America the FDA does not have a definition of 'organic' in terms of organic cosmetics. FDA regulates cosmetics under the authority of the Federal Food, Drug and Cosmetic Act (FD&C Act) and the Fair Packaging and Labelling Act (FPLA).
There have been multiple criticisms regarding organic food and organic marketing practices. Scientists at the University of Washington did a test of the urine of children who are on organic food diets and children who are on conventional food diets. The result was children on organic food diets' urine had a median level of pesticide byproducts and only one-sixth of children on conventional food diets. However, at the same time, French, British and Swedish government food agencies have all concluded that there was no scientific proof that organic food is safer or has more nutrition than conventional foods.
There needs to be a balance between product effectiveness and organic or natural content. iRange Formulations puts effectiveness first, ensuring each product performs and achieves results on the hair. This is achieved by using high-quality, approved ingredients with proven scientific results.
We couple this belief with our goal to use naturally derived, cruelty-free, vegan-friendly, safe ingredients. All of the ingredients we use to formulate and manufacture products for our customers are safe for consumers, workers and the environment whilst still being able to achieve results hairdressers and consumers require.
Each ingredient we use to manufacture products is approved for use in personal care products (cosmetics/haircare) and is subject to a range of regulatory controls by the Australian Consumer & Competition Commission (A.C.C.C) and the National Industrial Chemicals Notification & Assessment Scheme (N.I.C.N.A.S).
iRange Formulation follows strict manufacturing procedures and uses totally safe and approved ingredients, including natural ingredients and some certified organic ingredients to manufacture all our products.
There may be private label manufacturers who can manufacture or are willing to state their products are 100% certified organic products and willing to stretch the truth to their customers. However, it is impossible to manufacture 100% certified organic products or produce the certification.
Organic or natural is also about what is NOT included, and none of our products contain parabens, triethanolamine, DMDM hydantoin, propylene glycol, petrochemicals, dioxane, sls, sodium lauryl sulphate
*Although a lot of the hype about sulphates is fear-mongering, and there is no proof they cause cancer or are toxic.
Lawsuit Example: The company behind popular baby shampoos and body washes, Gaia Skin Naturals, has recently been fined for making misleading claims its products are organic. Gaia has been fined for describing some baby products, including a natural baby shampoo, baby bath and body wash, and baby moisturiser, as pure, natural and organic when the products contain synthetic chemical ingredients.
The company had to pay a $37,800 fine after the A.C.C.C. (Australian Competition and Consumer Commission) issued the company three infringement notices over the false or misleading claim.
While companies do not legally need organic certification to label their products ‘organic’, A.C.C.C. Commissioner Sarah Court said, "Businesses must make sure they are not misleading or deceiving customers with that description."
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