BEHIND A GREAT COMPANY IS A GREAT STORY!

While growing up my older sister was an apprentice in an up-market City salon so I guess that's where my interest with the Hairdressing Industry began. She later opened a groovy​ salon ​on the beach front and I spent a lot of time in her salon before moving into 

a sales and marketing role with a high profile hair and beauty company.

At the time Redken New York was an icon in the International salon arena and they single handily pioneered the first effective reconstructive products in the Industry. I met many high profile hairdressers and serviced a broad cross section of salons during this time and I enjoyed providing real follow up service to my clients.

I was then approached with the opportunity to pioneer a name brand Los Angeles based International Hair Care product name Sebastian which was new to the Australian market. The company invented the crimping iron, innovated first of kind products which literally blew the industry away, pioneered on-line education, developed the first wearable treatment and were known to set the standards.

​After many years of successfully penetrating Sebastian into the market, elevating the product name in the minds of both Hairdressers and consumers, making it synonymous with quality and aligned with high profile salons the winds of change blew. Around this time there was an influx of large multinational conglomerates clamouring to buy salon-only brands in order to gain market share. Gradually this once stand alone company's ethos began to erode until eventually loosing its heart and soul. It was a sole searching, trying time and after picking myself up off the canvas I briefly distributed brands like Paul Mitchel and O&M before coming to the realisation the answer was not distributing another product range.. because I had done that before. 

I wasn’t sure what to do at first however after a couple of false starts and painful learning experiences a light went off in my head. I began helping salons with their print media and marketing initiatives and during this time I saw no one was helping salon and barber shop owners to market and promote their own name. I then had the good fortune of meeting a haircare product formulator who was passionate about creating natural hair care and I knew our meeting was not by chance... it was one of those moments that was meant to be.

Around this time I came to realisation big private label product manufactures imposed large minimum order quantities and for the most part it was not feasible for salon or barbershop owners to create their own range. I reasoned if we could manufacture small quantities of high end hair care products that were as good or better than the products salon or barbershop owners currently endorsed it would be a win-win situation. 

I began working hands on in the product development arena and over time my knowledge of the art and science of manufacturing luxury hair care products grew. Each product formulation was meticulously overseen and my relationship with a several key, high profile hairdressers allowed my to gain much needed feedback. It was important the products we formulated performed on hair and delivered real results so each product was used on selected models in real salon environments and chronicled.

While going for a walk one cold winters night the name, 'iRange' literally popped into my head while walking through the thick mist that blanketed the street. Over the years Generation X and Generation Y had come and gone and it dawned on me this current generation was the information generation so 'iRange Formulations' became the name of our Company.

The stars then lined up, all the boxes were ticked and iRange Formulations was ready to be birthed. I slowly began investing in small to medium size mixing tanks, filling machines, laboratory equipment, raw materials, label printers and labelling machines and over time bringing on board key team members.

In hindsight iRange Formulations began as an idea of helping salon and barbershop owners to market and promote their own brand and name. That’s it in a nut shell, it’s really that simple; we're more than a product company, we have a cause!

Today we are proud to have salon and barbershops (customers) in each and every State of Australia who we enjoy long term, mutually beneficial relationships with. We are also ecstatic that throughout the very trying and turbulent 2020 and 2021 we have continued to grow inch by inch and not only survived but thrived.